Revenue Leak Diagnostic
- Cost
- Free
- Speed
- Immediate
- Evidence
- The figures you enter
- Covers
- Your funnel stages: add-to-cart, checkout and conversion
- You get
- Which stage is weakest, and an estimate of what it costs
How VASTA works
Nine places a Shopify store leaks revenue. We check every one before we change anything.
Most stores fix whatever is loudest: the slow page, the new app, the test someone read about. We look at the whole buying path first, rank what is leaking by what it costs you, and only then change anything. Then we measure what moved.
Official Shopify Partners · Trusted by 500+ brands · Since 2015
The costly assumption
The loudest problem is rarely the expensive one.
When revenue stalls, every team has a favourite fix. Marketing wants more traffic, design wants a new theme, development wants a speed project. Each might be right. Without looking at where buyers actually drop, nobody knows which one, so the budget goes to whoever argues best.
We start from the other end: where the money stops, and why.
What we inspect.
Every engagement is assessed against the same nine leaks, in the same order, so nothing gets skipped because it is unfashionable or hard.
Traffic quality and buying intent
You pay for clicks that never had a reason to buy: strong click-through, weak purchases, ads that promise one thing and land on another.
Offer and message clarity
Visitors arrive and cannot tell in a few seconds why this product, why this brand, and why now.
Landing-page continuity from ad to page
Campaign traffic lands on the homepage or a generic collection instead of a page built for what the ad said.
Product-page buying certainty
People view the product and leave without adding it to cart, because sizing, shipping, reviews or the benefit itself are not clear enough.
Cart and checkout friction
People add to cart and abandon, because totals, shipping, trust or the mobile checkout give them a reason to stop.
Speed and technical drag
Pages, apps and scripts slow the store down where it costs most: mobile, product pages, cart.
Analytics integrity
The team cannot see where buyers drop or what changed, so decisions are made on opinion.
Testing and learning velocity
Tests run without a hypothesis or a priority, and nobody writes down what the losers taught.
Post-purchase and lifecycle revenue
The first order is treated as the finish line. Repeat purchases, reorders and lifecycle messages are left to chance.
Every one of these is assessed on mobile first, because that is where most of your traffic decides.
Ranked by what it costs, not by how easy it is.
Finding leaks is the easy part. Every store has more than one. The work is deciding which one deserves the next dollar.
So each leak we find is ranked by the revenue it is likely costing you, against the evidence we can actually see, not by how quick it is to build. The fixes that come out of that are few on purpose: a small number of changes with a reason attached beats a backlog of forty.
And every change gets measured. If it moved, we show you how much, over what period and on how many sessions. If it did not, we tell you that too.
How we measure is published in full: measurement methodology.
Each way in sees a different amount of the store.
We would rather tell you what a tier cannot see than let you assume it sees everything.
Revenue Leak Audit
- Cost
- $497
- Speed
- 3 business days
- Evidence
- What is publicly visible on your store
- Covers
- Six of the nine: 2, 3, 4, 5, 6 and 7
- You get
- A recorded walkthrough and your top five leaks
21-Day Profit Sprint
- Cost
- Scoped on the call
- Speed
- 21 days
- Evidence
- Your real analytics, with access
- Covers
- All nine
- You get
- Leaks mapped, 2 to 4 surgical wins implemented, and a proof pack
The Audit cannot see traffic quality, testing velocity or post-purchase revenue from the outside. Those need access to your ad account, your team's process and your lifecycle flows. That is the honest reason a Sprint sees more.
Where the work gets done.
The diagnosis decides what to fix. These are the teams that fix it.
Conversion
Offer clarity, landing pages, product pages, cart and checkout, and the testing programme: leaks 2, 3, 4, 5 and 8
Development and migration
Builds the diagnosis calls for, and the platform question when the constraint really is the platform
Speed
Speed and technical drag, leak 6, measured on the pages that earn money
SEO
Organic traffic that arrives with buying intent, leak 1
Measurement
Analytics integrity, leak 7, and how every result we publish is measured
Post-purchase and lifecycle revenue, leak 9, is handled inside the Sprint rather than as a separate service.
The evidence
Three leaks, three measured outcomes.
Every result below names the change we made, the sample it was measured across, and the window it was measured over. Where we do not have a published result yet, we say that instead of filling the gap.
Offer and message clarity · Primal Queen, women's health supplements
A pricing structure change lifted conversion rate by 20%, measured across 865,909 sessions at 90% confidence.
| Measure | Value |
|---|---|
| Conversion rate | +20% |
| Revenue per visitor | +3% |
| Window | 8 days |
| Sessions | 865,909 |
| Confidence | 90% |
window ✓sessions ✓confidence ✓RPV beside CVR ✓
Largest session sample in our test history. Conversion rate was the primary metric. Revenue per visitor rose 3%, which did not clear the decision threshold on its own.
Landing-page continuity from ad to page · UndrDog, apparel
A landing page restructure generated $175K in projected monthly revenue contribution, measured over 5 days across 73,873 sessions at 90% confidence.
| Measure | Value |
|---|---|
| Projected monthly contribution | $175K |
| Window | 5 days |
| Sessions | 73,873 |
| Confidence | 90% |
window ✓sessions ✓confidence ✓projected
Projected from a 5-day window. Short-window directional projection, not yet validated across a complete trading cycle.
Product-page buying certainty · Canada Welding Supply, industrial ecommerce
A product page redesign generated $71K in projected monthly revenue contribution, measured over 30 days across 71,833 sessions at 90% confidence.
| Measure | Value |
|---|---|
| Projected monthly contribution | $71K |
| Window | 30 days |
| Sessions | 71,833 |
| Confidence | 90% |
window ✓sessions ✓confidence ✓projected
Our longest test window. When the window matters more than the number, this is the one to read.
Projected monthly contribution is extrapolated from the test window. It is not revenue banked, and we will not present it as though it were.
Results are specific to the cited experiments. Not every test wins, and projected contribution depends on the measurement window and store economics.
Six of the nine leaks VASTA inspects do not yet have a published result behind them. Those are described as process, not proof, until a proof pack exists. How we measure
Common questions.
A CRO audit usually ends with a list of recommendations and leaves the deciding to you. This ends with a ranked decision about what to fix first and why, and, in a Sprint, with the fixes shipped and measured. Conversion is one of the nine leaks, not the whole method.
In a Sprint, yes. The Audit sees six of them from the outside, and says which three it cannot see. The Diagnostic looks at your funnel stages from the figures you enter.
Because it is not a place money leaks. It is where the other nine hurt most, so every one of them is checked on mobile first.
Then we say so, and the diagnosis leads to a migration or rebuild with the reasoning attached. That is the exception, not where we start.
Yes. The findings are yours whether or not VASTA does the work.
Find out which of the nine is costing you most.
Tell us about your store. If there is enough signal to act on, we will show you where to start. If there is not, you will know that before buying anything.