Killing the Sticky Nav
Adds $322,752 in annual lift

One less bar, many more buyers

Deleting a scroll-following navigation bar freed the viewport, stopped mobile mis-taps, and lifted performance across the board: conversion rate +1.59% (31 extra orders per month), revenue per visitor +3.45% ($26,896 in additional revenue every month), and average order value +1.83%: a projected $322,752 in annual lift for Canada Welding Supply.

Opportunity

Heuristic analysis and heatmap highlighted one consistent friction point:

• Visual clutter and mis-taps: A sticky navigation bar shadowed every scroll, crowding product imagery and stealing taps meant for product cards on mobile.

With strong traffic, even a modest clarity win promised meaningful revenue lift.

Solution

"Show the product; reveal navigation when requested

The sticky navigation was removed. Nothing else changed: pricing, images, and copy stayed the same. The nav-free variant ran 50 / 50 against the control for 14 days, reaching statistical confidence.

Result

Sometimes the smartest upgrade is not what you add, but the element you delete:

• +1.59% conversion rate (31 additional orders per month)
• +3.45% revenue per visitor ($26,896 extra revenue per month)
• +1.83% average order value
• $322,752 projected annual revenue lift