+3.82% Conversions From a Shipping-Date Add-On

Clear Arrival Dates, Clearer Buying Decisions

By showing shoppers exactly when their order will land on their doorstep, we lifted conversion rate 3.82%, boosted revenue per visitor 5.69%, and added $12,300 in monthly revenue, without changing price, traffic, or creative.

Opportunity

Picture a first-time visitor on TryAuri’s product page: She loves the benefits, the reviews ring true – but just before tapping Add to Cart she pauses: “Okay, but how long will this take to reach my doorstep?”

The page promised “Fast Shipping” but never specified how fast, forcing buyers to imagine worst-case delays.

Solution

"Remove doubt right where commitment happen"

We introduced a mobile-first layout that:

• Dynamic Delivery-Date Tag (next to CTA) + 24/7 Accuracy

Result

When shoppers know exactly how soon “soon” is, and that the clock is ticking, they buy. A single dynamic tag turned shipping anxiety into confident clicks, proving that expectation-setting is one of the fastest CRO levers you can pull.

• +3.82% conversion rate (95% confidence)
• +5.69% revenue per visitor
• $12,300 monthly monetary contribution