You see a 2% conversion rate and think, "That's not bad"
Let me prove how expensive that number really is
An online store making $100k/month, with a $50 average order value, closes 2,000 orders from 100,000 visits.
A $50k jump without spending a single extra dollar on traffic
1 percentage point sounds small.
But $50,000 a month is the line between stuck and scaling.
This is the math nobody’s showing you.